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A complete guide on eCommerce conversion rate optimization

Kapil Panchal - May 27, 2022

A complete guide on eCommerce conversion rate optimization

Wondering what exactly is an eCommerce conversion rate? Let us explain. The e-commerce conversion rate is a significant metric that determines positive and negative impacts on the website as a result of the changes made to it. It is defined as the percentage of website visitors who converted or performed certain actions on the website. Ecommerce conversion rate optimization helps you to keep a pulse on your online shop and drives you to success. Every change you make on your website has the...

How can eCommerce companies improve post-purchase engagement and increase retention?

Kapil Panchal - February 09, 2022

How can eCommerce companies improve post-purchase engagement and increase retention?

Table of Content The duration between when a buyer checks out and product delivery to their home is the time when they are highly receptive to your brand's messaging due to built-up anticipation. It is the most critical time to strengthen the brand-consumer relationship by delivering them the best post-purchase treatment and offering them a memorable purchase experience. Focusing on post-purchase engagement results in better customer retention. As per studies, even a 5% increase in customer...

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