×

iFour Logo
 

Our Insights

Innovative Ways - Satisfied Clientele

11 Best Ecommerce Marketing Techniques for Higher Conversion Rates in 2023

Kapil Panchal - February 15, 2023

11 Best Ecommerce Marketing Techniques for Higher Conversion Rates in 2023

E-commerce marketing techniques play a crucial role in driving conversion rates (CRO) for online businesses. The success of an e-commerce store largely depends on its ability to attract and retain customers, and e-commerce marketing strategies can help accomplish this goal by promoting products and services, increasing brand awareness, and generating leads and sales. By employing effective e-commerce marketing techniques such as search engine optimization (SEO), social media marketing, email...

Retail vs. Wholesale E-commerce Development: Key differences to know in 2023

Kapil Panchal - December 29, 2022

Retail vs. Wholesale E-commerce Development: Key differences to know in 2023

There are many ways that retail and wholesale business models differ from each other. Retailers sell products directly to end consumers at retail prices. There are no minimum order quantities. Customers can purchase a single unit or multiple units. Wholesalers, on the other hand, sell to retailers rather than consumers. Wholesalers sell products at a lower price per unit than retailers because they sell in larger quantities. Though they serve the same purpose they differ when it comes to selling...

Cost Reduction Strategies for E-Commerce businesses in 2023 - PART 2

Kapil Panchal - December 28, 2022

Cost Reduction Strategies for E-Commerce businesses in 2023 - PART 2

E-commerce stores are essential for Retailers as they allow them to reach global audiences quickly and effectively. Being available online 24*7, they allow users to access various products anytime, anywhere on any device and shop them comfortably. Moreover, they provide users with detailed product information and reviews before making a purchase. Maintaining an e-commerce site may be inexpensive at first, but as the business grows, so does the complexity and expenditures. Therefore, proper...

Cost Reduction Strategies for E-Commerce businesses in 2023 - PART 1

Kapil Panchal - December 26, 2022

Cost Reduction Strategies for E-Commerce businesses in 2023 - PART 1

Reducing operational costs is important for e-commerce businesses because it can help improve profitability, competitiveness, and customer satisfaction, which are the key factors for success of an e-commerce business. This would help them to invest in marketing and other essential activities to increase their customer base. Periodic evaluations are essential for increasing sales, improving returns, and increasing customer satisfaction. Adopting new technology and applying data analytics is...

12 Best Ecommerce Platforms Compared & Rated For 2023

Kapil Panchal - December 19, 2022

12 Best Ecommerce Platforms Compared & Rated For 2023

The success of Retail businesses now heavily depends on online e-commerce sites. This is because consumers are more likely to prefer online shopping rather than physical stores. The use of mobile devices to access the internet has significantly increased in recent years. You may be surprised to know that around 1 million new smartphones get into use every day (on average) which simply states how much consumers rely on online shopping. According to Statista, there were over 15 billion mobile...

Categories

Ensure your sustainable growth with our team

Talk to our experts
Sustainable
Sustainable