How Companies Use Azure AI Foundry to Innovate (13 Case Studies)
Given below are some of the best customer stories showcasing real-world AI innovation using Azure AI Foundry, which helped SMEs and Fortune 500s build intelligent chatbot solutions and applications.
Now, let's break down each success story:
1. Air India used Azure AI Cloud Services
Air India, one of the well-known giants in the Airline sector, has employed Azure AI Studio to interact with and resolve service issues with its customers. Because Azure is known for security and seamless accessibility worldwide, Air India tried using its Azure AI Foundry Agent Service.
Azure AI, specifically Azure OpenAI services, is used to power a natural language processing engine for a virtual assistant. This allows customers to interact using natural language to resolve service issues.
The Challenges
- Problem statement: Air India needed to handle customer queries more efficiently and reduce support costs. They also sought to offer more innovative ways for customers to interact, like scanning documents and tracking luggage.
- Industry-specific difficulties: The airline industry involves handling large volumes of customer inquiries related to bookings, luggage, policies, etc., requiring efficient and accurate responses.
Why Azure AI Agent Service?
Solution Implementation
- How Azure AI services were integrated: Azure OpenAI services were used to update the core natural language processing engine of Air India's virtual assistant. The AI platform also integrated features for scanning visas/passports and baggage tags, and analyzing contact center conversations using voice recognition.
- Technologies used: Azure OpenAI services were central to the solution. The sample architecture for airline customer service, which Air India's case exemplifies, mentions other components like Azure Front Door, Azure Cosmos DB, Azure Kubernetes Services (AKS), Azure AI Search, and RAG (Retrieval Augmented Generation).
2. ASOS & Azure AI Foundry
ASOS, a leading online fashion retailer, used Azure AI Foundry to quickly build and launch an AI-powered virtual stylist. The platform enabled integration of natural language processing and computer vision to enhance customer engagement.
The challenge
ASOS wanted to create a virtual stylist that could help customers discover fashion trends and personalized product recommendations—no small feat given their massive catalog and diverse customer base.
Why Azure AI Foundry?
Azure AI Foundry offered the tools ASOS needed to move fast, combining NLP and computer vision in one platform. According to their CTO, it brought them “closer to fully engaging the customer and personalizing their experience.”
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The Solution
Using Azure AI Foundry, ASOS built a smart assistant that understands customer queries and suggests relevant products. The solution used pre-trained AI models and handled multiple data types to deliver a seamless, personalized shopping experience.
3. DocuSign & Azure AI
DocuSign used Microsoft Azure AI to power its new Intelligent Agreement Management (IAM) platform—automating manual tasks and processing agreements with machine learning.
The challenge
Managing agreements is complex, filled with manual steps, large volumes of documents, and the need for accuracy. DocuSign set out to simplify this with a smarter, more efficient platform.
Why Azure AI Foundry Agent Service?
Azure AI became the backbone of IAM, enabling real-time agreement management. According to DocuSign’s VP of Technology Strategy, Azure helped them deliver a faster, more intelligent experience for customers.
The Solution
IAM uses Azure AI to automate workflows and extract insights from agreements. Data is stored in Azure SQL Database, with the Hyperscale tier providing the flexibility to scale as needed. The result: a powerful, AI-driven platform that transforms how agreements are handled.
4. Medigold Health & Azure AI
Medigold Health turned to Azure OpenAI Service to automate time-consuming clinician tasks like report generation. Azure App Service helped them deploy and manage web apps quickly and efficiently.
The challenge
Clinicians were spending too much time on administrative work, leading to burnout and job dissatisfaction. Medigold needed a solution to streamline these processes and improve clinician experience.
Why Azure AI Agent Service?
By moving to Azure, Medigold gained automation, scalability, and expert support. The CEO emphasized benefits like security, performance, and resource optimization, all of which were critical for their healthcare operations.
The Solution
Medigold migrated its applications to Azure OpenAI Service to automate clinician workflows. They used Azure Cosmos DB for logging, Azure SQL Database for data storage, and Azure App Service for seamless app deployment and management.
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5. Kinectify & Azure AI Data Foundry
Kinectify, an AML tech company, built a powerful platform using Azure AI Services to detect suspicious financial activity in the gaming industry—where speed, scale, and security are critical.
The challenges faced while building AI agents using Azure AI
With high transaction volumes and sensitive data, Kinectify needed a secure, scalable solution to spot fraud and anomalies in real time—without the burden of managing infrastructure.
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Why Microsoft Azure AI Foundry Models?
Azure offered everything Kinectify needed: scalability, security, compliance, and managed infrastructure. These capabilities made Azure the ideal foundation for their anti-money laundering platform.
The Solution
Kinectify’s AML system runs on a mix of Azure AI Services, Azure Cosmos DB, and Azure Kubernetes Service (AKS). It processes payment data in real time using Synapse Link, integrates financial data via Azure Data Factory, and uses Azure OpenAI Service with Azure AI Search for generative AI insights.
6. H&R Block & Azure AI
H&R Block used Azure AI Foundry and Azure OpenAI Service to simplify tax filing by answering customer questions and extracting data from tax documents using generative AI.
The challenge
Tax season brings a flood of documents and questions. H&R Block needed a fast, accurate way to handle both—while keeping the process easy for customers and efficient for staff.
Why Azure AI Agent Service?
Microsoft’s strong track record in AI and security, along with a trusted partnership, made Azure the clear choice. The solution automated data extraction, improved accuracy, and sped up the entire process.
The Solution
Built on Azure AI Foundry and Azure OpenAI Service, H&R Block’s intelligent app pulls key data from tax documents and answers customer queries—making tax time a lot less taxing.
7. Volvo Group & Azure AI
Volvo Group streamlined its invoice and claims processing using Azure AI Document Intelligence, cutting down on manual work and improving efficiency.
The challenge
Processing thousands of documents manually was time-consuming and resource-heavy. Volvo needed a smarter way to handle this at scale.
Why Azure AI?
Azure’s advanced document intelligence capabilities helped Volvo automate repetitive tasks, saving time and reducing errors.
The Solution
By integrating Azure AI Document Intelligence, Volvo automated the handling of invoices and claims—freeing up teams to focus on higher-value work.
8. JATO Dynamics & Azure AI
JATO Dynamics used Azure OpenAI Service to help car dealerships quickly generate tailored marketing content. Azure Cosmos DB managed the massive data behind it.
The challenge
Dealerships needed fast, personalized content for a wide range of vehicles and customers—without spending hours writing it manually.
Why Azure AI Data Foundry?
Azure OpenAI enabled rapid content generation, while Cosmos DB handled millions of transactions across brands—securely and at scale.
The Solution
JATO built Sales Link, a tool powered by Azure OpenAI Service and Cosmos DB, to create custom product descriptions by combining vehicle and market data—speeding up time-to-market.
9. CarMax & Azure AI
CarMax used Azure OpenAI Service to build an AI-powered research assistant that summarizes customer reviews across thousands of car listings.
The challenge
Manually summarizing reviews for every car page was time-consuming. CarMax needed a faster way to deliver accurate, helpful insights to customers.
Why Azure AI Agent Service?
With Azure OpenAI, CarMax processed massive amounts of data and completed in months what would’ve taken years—transforming the car-buying experience.
The Solution
CarMax implemented Azure OpenAI Service to generate review summaries, helping customers make informed decisions faster.
10. Ally Bank & Azure AI Case Study
Ally Bank used Azure AI to deliver personalized banking experiences and streamline internal operations through intelligent apps.
The challenge
As a digital-first bank, Ally needed to offer tailored financial insights while reducing the workload on associates.
Why Microsoft Azure AI Foundry Models?
Azure provided the right balance of innovation, security, and compliance—essential for the banking sector. AI insights helped personalize services and optimize operations.
The Solution
Ally built intelligent apps using Azure AI to analyze customer behavior and deliver real-time financial recommendations.
11. TomTom & Azure AI Success Story
TomTom modernized its map-making process using Azure AI and Azure Data Services, enabling faster, more accurate real-time mapping.
The challenge
TomTom needed to process vast amounts of geospatial data quickly to improve mapping accuracy and reduce driver response times.
Why Azure AI Studio?
Azure’s scalability and performance made it ideal for handling data-heavy AI applications like real-time mapping.
The Solution
TomTom built cloud-native apps using Azure AI and Azure Data Services, powering new products like Orbis Maps and Digital Cockpit.
12. KPMG Australia & Azure AI Customer Story
KPMG Australia used Azure AI to automate document analysis in audits, improving efficiency and accuracy with natural language processing (NLP).
The challenge
Auditing involves reviewing large volumes of documents—a time-consuming and repetitive task.
Why Azure AI Agent Service?
Azure’s NLP capabilities and support for scalable infrastructure helped KPMG streamline audits and extract insights faster.
The Solution
KPMG developed KymChat, an AI-powered tool using Azure AI and Cosmos DB to automate document review and data extraction.
13. Manulife & Azure AI Success Story
Manulife modernized its legacy systems using Azure Kubernetes Service (AKS) to accelerate app development and integrate document analysis into workflows.
The challenge
Manulife needed to speed up innovation while managing complex operations and processing customer documents efficiently.
Why Azure AI Agent Service?
Azure AKS enabled the creation of cloud-native, containerized apps, reducing complexity and improving scalability.
The Solution
Manulife used AKS to modernize its infrastructure and integrate document analysis, streamlining operations and boosting agility.
So, that’s how the SEMs and Fortune 500 companies are using Azure AI Studio to solve their real problems. Hope you found this AI Power Automation use cases informative and useful. If you are looking to build Microsoft Azure AI Foundry Models for your growing business, then partner with iFour. We are a leading Azure AI and Virtual Agents services provider, helping CTOs of various industries build their chatbot solutions.