How important the theme is in eCommerce?

How important the theme is in eCommerce? Wondering how ordinary businesses such as Nykaa, Myntra, and IndiaMART have become high-profile vendors through their online presence? Offering a flawless and remarkable user experience is the key to their success. E-commerce is relentlessly changing the game and making necessary efforts to offer a seamless customer experience. AI-powered product personalization, mobile-first websites, and omnichannel selling are some of its examples. To establish an online presence for any business, a simple and appealing website is essential to attract visitors. The use of themes on the website can hold user interests and assist them in making a purchasing choice. Let’s have a deep dive into the topic – how important the theme is in E-commerce. Creative theme helps to capture customer attention The best themes help capture a customer’s attention. Apart from showcasing your products and services, a creative visual presentation of your brand and what it stands for will readily impact visitors. More than a third of them will abandon a site due to its attractiveness. A creative theme makes you stand out from the competition. As is more often the case, there is a competition to be observed by businesses, especially online. Research for the best ideas and mistakes deployed by your competition to create an outstanding and unique experience with your website. -Katherine Brown the Founder & Marketing Director Spyic Best Ecommerce Theme attracts lifetime customers the way chocolate attracts children. Business owners like to set their physical store with perfect outlooks, but they don’t know the actual importance of theme layout for eCommerce websites. According to ESET, 70% of Americans prefer online shopping after COVID-19. So, if your eCommerce design is not eye-catching or attractive then it would harm your sales up to 30 to 40 percent. I would suggest Ecommerce owners hire an expert in website development who not only knows how to organize the best theme but can Search Engine Optimization (SEO) to gain more traffic and better sales. In order to get a high ranking on Google, optimized content like good keywords, images, videos, articles, and blogs can retain customers and boost sales. Due to disorganized web design, almost 38% of visitors can leave your store immediately. For maintaining a website theme, a proper web manager should be hired, most importantly, freelance developers from Fiverr or Upwork. -Erik Gamblin, Insurance Agent at Freedom Insurance Group Read More: 5 Tips to Gain Customer Trust at the Start of Your ECommerce Career Right theme can increase sales your theme is extremely important in eCommerce. While having the right theme can increase sales having the wrong one can have the opposite effect. It’s all about user experience. Everything from how your website looks, to how easy it is to navigate, to how fast it loads, has to do with the theme. If any aspect of the experience people have when visiting your website doesn’t meet their expectations, chances are they’ll leave and find an alternative that does. No matter what you do, when it comes to eCommerce, you’re going to have competition and to prevent your visitors from seeking out your competitors you need to provide an outstanding user experience, and a major part of that is having the right theme. - Todd Ramlin Manager of Cable Compare Theme that aids with rapid and easy loading If you made a list of all the things that you need to worry about when starting an eCommerce store, the Theme would be somewhere off the bottom. Sure, the look and feel of your store is important, but it's not THAT important. What IS important is that your store loads quickly and is easy for visitors to navigate. These are actual ranking factors that Google considers when they rank pages, not your color scheme. My advice is to pick a sleek theme that won't slow down your page and then move on to other important factors like customer service and off-page marketing. -Mitchell Stern, owner of SideHustle Why would anyone like to shop from an e-commerce brand if they don't seem appealing enough? A theme makes everything come together. It makes or breaks eCommerce brands. From making the eCommerce website more attractive, providing faster results, increasing quality to providing beneficial features and supporting the brand, the theme does it all. A theme should be minimal, appealing to the eyes, represent your brand, have a proper colour palette and faster loading speed. -George Belletty. Founder of Mango and Coffee Responsive and SEO-friendly theme The theme is crucial to the success of an eCommerce company. Choosing the best theme has a high impact on the user experience of an eCommerce website. Ultimately, the goal is to sell products. a website needs to convert website visitors to customers. Suppose the website loads up slowly and does not produce a pleasant, simple experience that makes it seamless for a customer to convert. The Website will not convert website visitors to customers and will experience a high bounce rate. Themes influence page loading time from an SEO standpoint; a faster loading time improves rankings on Google, which means more traffic and more sales. A website that does not load fast will result in a high bounce rate from a conversion standpoint. Choose the theme that will load the fastest and test different themes to optimize the website for conversions. Following these steps will lead to faster loading times, more traffic, conversions, and sales. -David Freudenberg CEO of SEO With David A responsive theme is the bread and butter of any ecommerce site that wants to go big. With an increasingly large number of customers using mobile devices to shop, having a responsive theme may be the line between great user experience and extremely high customer churn due to a poor experience. Stats show that more than 60% of prospects are likely to make a purchase if your site is responsive. That’s a huge number of customers to lose by not using a responsive theme on your site. In general, the whole point of having a responsive theme is because you want to create a seamless customer experience for your site’s visitors. Good customer experience directly translates to higher sales, while bad experience creates churn, which will kill your business pretty quick if left unchecked. -Sally Stevens , Co-founder & Marketing Director at FastPeopleSearch.io A pre-built e-commerce store design that companies put on their e-commerce site to provide the greatest possible user experience for consumers is known as an e-commerce theme. These themes are important as they make the user experience easy, revitalize, and enhance the eCommerce experience. The crucial aspect here is to look for themes that are both aesthetically pleasing and robust. Getting the right theme can provide you with having a good personality for the site, ease of navigation, responsive design, fast rendering, best security, and a variety of useful functions that aid the user experience. -Daniel Barrett, co-founder of Pacific Precious Metals Themes can create engagement and sales for your eCommerce store. Powerful themes with SEO-friendly features will improve your chances of ranking higher on Google. A fluid, responsive theme will allow visitors to access your website from other devices. Stunning themes leave a lasting impact on visitors. If they had a pleasant experience on your eCommerce store, expect to see them return to your website for future purchases, increasing your lifetime value from a customer. Themes loaded with integral features like a search bar, filters, sliders, and other components will create a flawless experience on your online store. An easy-to-navigate theme will also make it easier for users to locate pages and different sections on your website. Furthermore, you want the theme to load fast to elevate the performance of your eCommerce store. Overall, themes have the power to make or break your eCommerce business. -Gigi J.K. Founder/CEO of Virtina Mobile will be around for a long time. It's on track to become the main form of casual computing, which includes shopping. Having said that, while more and more purchases are being investigated on mobile devices, most purchases are still made on desktop computers. As a result, your website must be optimized to operate effectively in both contexts. The ability to accomplish this is provided by responsive design. It also boosts its ranking in search engine rankings. As a general guideline while looking for themes, start by filtering out the non-responsive ones to narrow down your options. -Shiv Gupta Marketing Directors of Incrementors SEO Services Theme is important for trust building Theme is important for trust building especially that e-commerce stores rarely rely on live and in-the-moment interactions with clients. Having a theme adds credibility because most people would not buy human foods from cat food brands, so a narrow-focused specialization yields more credibility, hence the importance of a clear theme. - Karisa Karmali, Founder of Self-Love and Fitness™ When you first visit a website, you don't see the content, images, offers, or headers; instead, you notice the theme's overall appearance. After that, you decide to study more about that specific website. You would dismiss the tab and not return if the theme isn't quite appropriate or looks to be dull. - LaurenCook-McKay, Director of Divorce Answers E-commerce is an incredibly competitive market with many players all vying to obtain customers. Choosing the right theme for your eCommerce website is critically important since it has the potential to make or break customer loyalty. At first glance, there are thousands of WordPress themes to choose from but unfortunately, most of them are mediocre at best. It's not surprising that there are so many terrible themes out there but it only takes one genius designer to come up with a brilliant idea and shake up the eCommerce industry. Themes have become so important because they essentially function as your storefront — they determine how people perceive you before even visiting your site which translates into more online conversions converting into offline purchases! A good way to find theme designers. Astra theme for eCommerce: Astra is a fully responsive theme for eCommerce sellers. It has the ability to display your products in many different formats, making it easy to find what you're looking for. With jQuery included you can use filters and animations on various categories of products so it's easier to find exactly what you need. You can also take advantage of social media integration to promote your company or recent product releases! And even customize it with Astra modding, which will allow you to change colors, backgrounds and layouts just by modding our variables file. Known worldwide as one of the best themes around, get an Astra template today and enjoy all its benefits! No one wants their business webpage or online store (or anything!) falling. - Arshad Saqib is running techinbucket Visually appealing and uniqueness You've probably heard the saying, The first impression is the last impression. It is appropriate for an online store since when people arrive at your site, they must determine whether or not to stay. It all depends on the look and feel of your website. A website with a poor design will have a high bounce rate, and visitors will not return for a second visit. Themes are essential in casting a spell on visitors. So, when choosing a theme for your website, keep in mind that it should look great and be remarkable. - Shiv Gupta Marketing Directors of Incrementors SEO Services An eCommerce theme is a pre-built eCommerce store, specifically designed those brands install on their top eCommerce sites in order to deliver a superior user experience for the customers. Themes in eCommerce are highly important, which gives your site uniqueness, quality, support, and functionality. As far as functionality is concerned, you will get an easy control theme, multi-language support, a live theme editor to build limitless theme skins without coding, and hassle-free installation of the theme, data samples, and modules. - Stephen owner of CocoSign Theme should be solid, consistent, and expressive Almost everything a client purchases from an e-commerce company must be sent to them. As a result, it only makes sense for your e-commerce theme to enable shipping activities. It should be able to calculate delivery costs as well as sales tax automatically. The finest eCommerce themes can even generate shipping labels with the appropriate postage for the weight and destination. You should also be able to choose which locations you can and cannot ship to, and the site should immediately tell consumers. -Shiv Gupta Marketing Directors of Incrementors SEO Services ECommerce is a sort of business that can rapidly expand in a short amount of time. As a result, the theme you've chosen has sophisticated and extra functions to assist you. Continuous changes and developments are part of web technology, and your theme should not be a barrier to embracing them. -Austin LaRoche, CEO of ATAK Interactive In my opinion, the theme is one of the most important aspects of any eCommerce store because it's the face that your customers will see every time they come to your website. It's essential to have a solid and consistent theme conveying who you are and what you sell. A theme is defined as combining visual elements such as color, typography, layout, and imagery. Theme can be applied across an entire site or just parts of it. Generally, a good theme will create a unique look and feel that reflects your brand's personality. It's a good practice to have a solid and consistent theme throughout the site because it will make your store look more professional and help you decide where to place advertising. It will help visitors know what they can expect when they come to your store. It will also contribute to the overall impression of your eCommerce website, which is one of the most essential aspects in terms of search engine optimization. -Lynda Fairly Co-founder of Numlooker Any eCommerce business would want to generate views and impressions on their website. A website will also then bring in potential customers and hence, the presentation of the same is integral. Designing and maintaining a website is a tough task. However, if done correctly, can drive good sales. And hence, here is when themes come into the picture. The theme of the website is the overall look of it and that is why it plays a major role in creating the first impression on the viewer’s mind. That’s why it is necessary to keep it clean, elegant, and connected to the brand. -Jeremy Epperson Chief Growth Officer at Conversion Guides Theme must be subtle and not overpowering A website is generally created to maintain the online presence of the eCommerce business. Since it is an eCommerce, the website will be the heart and soul of the business for reaching their audience and making their sales. Hence, it must be attractive and useful. Themes play a key role in making the websites neat, clean, and noteworthy. A theme is all over the website and hence contributed towards a huge part of overall impressions. This is why a theme must be subtle and not overpowering. But it shall also be the best backdrop for your information and graphics. Hence, picking or designing a theme for eCommerce should be done carefully. -Hilda Wong Founder of Content Dog Searching for Custom eCommerce Solutions? CONTACT US Choose high-quality and customizable themes The appearance and style of any website must be appealing to attract visitors and keep them interested, which is undoubtedly what every business desires. If you want to stand out from the crowd, you should choose high-quality themes for your website. With a high-security password in the eCommerce themes, your entire database is safe and secure. Because all of the elements of WordPress Themes are pre-built, you can just drag and drop all of the changes and create whatever website you want, which is why WordPress themes are the best.> - Marilyn Gaskell Founder & Hiring Manager at True People Search A customizable theme makes it possible to keep the generalized and intuitive behavior of the website that users can easily comprehend without wasting too much time wandering here and there to get things done. An E-commerce website allows users to search for their favorite product, arrange for placing orders, and organize timely delivery. A theme-based E-commerce website has everything in its proper place. When a user visits this website, they know where to go for a search, and where to get options to place an order. Further, themes make website development very easy. Modern-day themes allow even non-technical users to create their websites by dragging and dropping objects on a design surface. Security is one of the biggest concerns for E-commerce websites. An E-commerce website has in-built security features, thus letting the website designer free from these problems and focus more on business-related issues. Moreover, the theme provider often provides technical support to their customers. Suppose there is an error that the designer can’t handle by himself. In that case, the theme’s development team comes to the rescue and with their professional skills, they allow the designer/owner to solve the problems quickly. - Daniela Sawyer Founder, Find People Fast E-Commerce site should look professional The theme sets the mood for any E-Commerce site. The more appealing, responsive, and user-friendly the website is, the more time customers would spend browsing for your products. A theme is the overall appearance of your store. It is important that your E-Commerce site looks professional at a glance. Otherwise, customers will just close it out and move on to the next site. For you to generate more sales, make sure that the theme of your E-Commerce site is setting the mood and making your customers’ buying experience as seamless as possible. - Katherine Davis Chief Marketing Officer of Blue Bird Fitness Choose translation-ready theme If you're thinking about starting an e-commerce site that caters to a global clientele, consider the translation element. As a result, double-check whether the theme you've chosen is translation ready. This feature will make it easier for buyers from all over the world to shop on your e-commerce site. Consumers are demanding a more intuitive website and application experience as technology becomes more integrated into our daily lives. Following this list of the most significant aspects of an e-commerce theme, you will be able to make an informed decision that will provide you with a visually appealing store that is well-suited to conducting business. You'll also have the freedom to make your eCommerce site appear and feel the way you've always imagined it with the greatest theme supporting it, I believe. - Julian Goldie CEO of Goldie Agency Website presentation One of the most important aspects of your e-commerce website is presentation. Your website needs to be user-friendly, enabling users to find what they want quickly. The wordings also need to be seen without straining. That is why you need to select a theme that will ensure that users don’t have a hard time when on your website. A user-friendly theme can make users stay on your website, increasing the chances of making conversions. - HarrietChan co-founder and marketing director at CocoFinder Shop in the easiest way Customers are one of the most important people in every business. We should give them an easy and enjoyable way to see our offers and products. For an eCommerce business, since it is not a physical store, the theme is important for our customers to quickly relate to our business and shop in the easiest way. From choosing the color to the design of each page, the theme can either invite or make them stay away from our business A good theme can also give assurance to the buyers that their pieces of information are safe. - Mars Redito, Copywriter at Marina Redito Technigadgets Essential for E-commerce stores It's essential for eCommerce stores to determine what theme they want their site to be before focusing on the design. Themes help an online store establish itself as credible and trustworthy with a prospective customer, which is crucial in whether a potential customer feels that an eCommerce site is worth their time. A responsive design ensures seamless transition across devices, but it's always best to pick the right one out of the box rather than create your own from scratch because you can't rely on freelancers for this. The layout should be visually appealing enough to engage customers by product features presented clearly without confusing them too much or being overwhelming - Daniel Veiga founder ofDanny Veiga Marketing Helps with tax and sales computation Almost everything sold on an e-commerce site must be sent to the customer. As a result, it's only natural for your e-commerce theme to enable shipping. It should be able to calculate delivery charges and sales tax automatically. Even printing shipping labels with the correct amount of postage for the weight and destination is possible with the best eCommerce themes. You should also be able to choose which places you can and cannot ship to, and the site should immediately tell buyers, I believe. - Will Cannon, CEO of Signaturely Multiple reasons Safety is paramount. There are a lot of WordPress themes that are fantastic for security. Get a risk-free WordPress Theme for your website here. Nowadays, various hacking incidents occur. Therefore, these themes are suitable for your company. The eCommerce WordPress Themes protect your entire database with a high-security password. Updates Updates require regular WordPress themes. Unlike premium themes, which are updated regularly with new versions of theme or WordPress, free WordPress eCommerce themes do not always receive updates. Now you must choose a theme for your website. Support When it comes to personalizing and setting up, you have two options. One uses a free WordPress theme and then needs help, so they look for advice or ask on forums. Second, utilize premium WordPress themes and rely on prompt theme designer support. So now you know the difference between using a free theme and a paid theme for your business. So, download, install, and use it for your website's bright future and make a lot more profit from your online business. These are the best features of the best eCommerce WordPress Theme. It builds faster than any custom website. - AdamFard, Founder & Head Of Design -Adam Fard' UX Agency Keep your themes creative to attract audiences. Try to be an exception and different from your competitors. Doing this can also set your uniqueness above them. Try to create your style that will stand out and be remarkable to the people. Having your image in the market is a big plus to attract potential customers. Your eCommerce site should also utilize SEO. Using this can assure you that your site will reach your target audiences. There are various SEO-friendly tools you can use to monitor the rank of your site. They may also help you think of words that fit your theme to build your business image. - Marques Thomas Owner Of Query Sprout Themes are quite important as an element of eCommerce. They can be useful in various ways. From the designing aspect, the following are some of its key points. They give a clear and defined idea of your business to your viewers. Themes are used as a part of the base for the design. They give an elegant touch to the website. Having a theme can also represent the brand if it is designed according to the brand image. It also utilizes the functioning and gives better performance. Themes also have auto-update options to stay on top with the best available technologies and features. - Christian Velitchkov Co-Founder of Twiz LLC quality:- In the best e-commerce WordPress themes, you can get high-quality content. If you want to look different, then you must use high-quality themes for your website. You can find many of the best free e-commerce WordPress themes in the market, but some of these premium themes can make your e-commerce business attractive and very simple, not other themes. If you also expect responsive design, then you must use high-quality themes. Because nowadays people use various types of devices to browse, so the perfect view of your theme and website is supported on all screens. Function:- If you are a non-technical person, you must use an e-commerce WordPress theme because all changes and customizations on the site require PHP, JAVA, HTML, CSS, and more languages. However, once you download and install the free WordPress e-commerce theme, you can easily create a website and launch it in real-time. Safety:- In terms of security factors, there are many WordPress themes available, and all of these themes are great for security purposes. You can get a completely risk-free WordPress theme for your website. Because now we see a lot of hacking incidents. Therefore, these themes are best for your business. The high-security password in the e-commerce WordPress theme makes your entire database safe and secure, so please use it. Renew:- For updates, you must use a standard WordPress theme. In free WordPress e-commerce themes, sometimes you won’t get any WordPress site updates; instead of the advanced themes, you use new versions of themes or WordPress updates every day. So now you decide which theme you want to use for your website. Support:- There are two problems before you when customizing and setting up. One is to use a free WordPress theme, and then you need help, so you ask for help, ask questions on the forum, and hope someone can help you. The second is to use premium WordPress themes when you need help and rely on the timely support of knowledgeable theme designers. So using this difference between free and premium themes, you can now decide which theme you want to use for your business. - Andy- Marketing Head of Cloom tech A good theme has a simple but nice appearance which is more consumer friendly. It's nicely designed by the theme developer with all the basic functions of an eCommerce website. And as we know, the main purpose of eCommerce websites is for getting orders. Consumers also want to check the products in an easy and direct way. So, the easiest function has the best result it will get. Fast loading speed. With more decent structured CSS and JS, the eCommerce website with a good theme has small page content which has a faster loading speed than others. The most important and unique indicator for an eCommerce website is the order purchase accomplishment. According to research, the best loading time for a website is around 2 seconds and the maximum is 8 seconds. Consumers will directly close the page for a long-time loading. Google once did an experiment. It took 0.4 seconds to load a page displaying 10 search results, and 0.9 seconds to load a page displaying 30 search results. As a result, the latter reduced Google’s total traffic & revenue by 20%. The launch of Google Maps also verified the same reason. Originally, the homepage size of the website was 100KB, and the loading speed was slow. When the size dropped to 70~80KB, the mapped traffic increased by 10% in the first week, and up to another 25% in the next 3 weeks. There's always a good development and service team behind a good theme. Frequent updates, fast feedback online or through email, and 30 days fund return. For any problem the website builder faces on the theme, they will give a very fast reply no matter if it's a paid theme or free. - BaronXu, Co-founder of Pariss Textile Co. Ltd. Conclusion Providing a fantastic user experience has always been the main goal for e-commerce businesses. And it all starts with elegant design, smooth features, and a wonderful shopping experience. Finding the right theme in e-commerce is critical since it helps to keep visitors' attention and may convert them into buyers. This blog will help you understand how crucial the theme is in E-commerce with justifications.

Kapil Panchal

A passionate Technical writer and an SEO freak working as a Content Development Manager at iFour Technolab, USA. With extensive experience in IT, Services, and Product sectors, I relish writing about technology and love sharing exceptional insights on various platforms. I believe in constant learning and am passionate about being better every day.