A complete guide on eCommerce conversion rate optimization

A complete guide on eCommerce conversion rate optimization Wondering what exactly is an eCommerce conversion rate? Let us explain. The e-commerce conversion rate is a significant metric that determines positive and negative impacts on the website as a result of the changes made to it. It is defined as the percentage of website visitors who converted or performed certain actions on the website. Ecommerce conversion rate optimization helps you to keep a pulse on your online shop and drives you to success. Every change you make on your website has the potential to create a massive impact on your sales. In this blog, we will discuss the comprehensive guidelines for Ecommerce conversion rate optimization in detail. Define your goals The first step of improving your eCommerce sales conversions starts with defining your goals. This will help you focus on the right metrics rather than just on one metric. Optimizing for conversions increases the number of times people make purchases on your website. Once you have defined your goals, it’s time to set up a conversion tracking system. Your search engine optimization company will be able to provide you with the tools that are needed to implement a conversion tracking system. This will include methods for recording sales, sales by location, sales by item, and more. Improving your eCommerce conversion rate means you are most likely improving the customer experience. When people are not in a position to purchase, they may wait for a better time. Instead of coming back to your site for a product out of stock, they may wait until the item becomes available again. -Lynda Fairly, Co-founder Numlooker Know your target audience Anything that's good is the one that's able to convert huge returns and our huge return in the e-commerce business has changed our e-commerce game. It has been a driving point to our success. We have studied the market and known what works and what doesn't work. When we started, we began by knowing our target audience, catered to them and got their values in return. We studied customers' emotions, feelings, because regardless, we needed their emotions to sell our service to them. We did this by designing our website to be easily accessible especially for newcomers. We pride ourselves to welcome new customers every day. I have been a victim of frustration when e-commerce websites take ages to load, so we made navigation easy for them to access. We asked the questions of what products drive the most sales and made them easy to access and we rotated the products at times, to make other products easily accessible for them. - Sally Stevens, Co-founder of FastPeopleSearch.io Simplified UI/UX design, simple navigation, and high resolution images Make navigation simple To reach their goal quickly and without complication, all buyers will demand clear and easy-to-understand e-commerce navigation. They should be able to move about your site freely. They will be able to quickly and easily browse your services and products thanks to good navigation. Place images of high resolution The most important visual element of your website is product images. You'll need high-resolution photographs that show off your products to their full potential. To get a better image display of your product, use a zoom lens and click from several angles. It will help you convert a lot of visitors. - Darsh Ray, CEO & Founder of Job Alert There are ways you can do to optimize your website's and for me, to optimize the website conversion rate is by improving your UI/UX design an understandable site navigation that will bring the user fast to what they are looking for, having more detail about the product but make it more direct and concise because having a too long content might bring your potential conversion into bounce rate. Good UI/UX will make you optimize the conversion is by having a clear and catchy call to action that may lead the user to click it. In addition, make sure your cart button is visible on all website pages. Lastly, make a simple and short checkout process and add as many payment options to the users. - Monique Gesmundo work in Growth Rocket One of the best ways to optimize your eCommerce conversion rate is to simplify your website’s navigation. Customers should be able to easily understand how to find things on your site. An easy way to help customers find things on your website is to have a search bar at the top of every page. If customers have trouble finding what they’re looking for, they will be more likely to exit from your site completely without converting. - Courtney Buhler, CEO & Founder of Lash Pro Academy. Read More: 7 proven Tips to Secure Your Ecommerce Website Design a dedicated landing page for visitors A landing page on the website is a page with information that solves a single problem. Its sole aim is to obtain your prospect's contact information or to close a transaction. It is your chance to describe who you are, what you do, and who you serve in a few sentences. A dedicated landing page and call to action are more relevant to the visitor's needs and are more likely to convert than your homepage. You can include links to your email opt-in, products or services, or anything else you think your visitors might want. - Shiv Gupta, Marketing Directors of Incrementors SEO Services Essential information with CTA images and videos for the product Provide Engaging and Detailed Product Info Give a lot more detail about your product than you would in a newspaper ad. This is yet another excellent conversion stimulator. The copy for your product should be interesting, comprehensive, and engaging. Call to Action Images Forget about call-to-action buttons; what you need are eye-catching call-to-action images. These images are a type of image that has one important feature: persuasion. Visitors must be persuaded to buy your stuff using these photos. Make Product Videos Available Videos are similar to holding a product in your hands. Furthermore, you can describe the advantages of your items to visitors in a straightforward and uncomplicated manner. Product videos are an excellent marketing tool for increasing conversions. -Alec Pow CEO atThe Pricer Don’t Distract Shoppers Only provide information — and nothing more – during the checkout procedure on your website. Many e-commerce sites include product advertisements on the checkout page, as well as links to the company's blog or other resources. Shoppers will be annoyed if they are diverted in this manner. They may even abandon the cart if certain elements obstruct their shopping experience. On Landing Page, Place Some Part of Featured Products On the landing page, specific, prominent products/services must be displayed. This will make things simple for visitors to your site, allowing them to concentrate on what they want to buy. Conversion rates will skyrocket as a result of this - Daniel Carter, SEO Manager at Office Furniture Online Sell your product and gain customer trust Sell your product or service to the customer For this, you want to convince the customer that what you are selling will make their life better. You can do this with words and visually. When writing your website copy, be sure to focus on the benefits of the product rather than features. For example, if you're selling lunch boxes for construction workers don't just say that it has a 70 Oz capacity, but explain that it has twice the space of a normal lunch box to hold more food so they can carry meals, snacks and drinks to stay satisfied all day long. Tell visitors exactly how it will improve their day to day lives. To sell the product visually, be sure to use lots of high resolution photos and also video. Be sure to include in-use images for products or before and after shots for services, so visitors can image using the product or the end result after using your service. Video is even more engaging and has been a proven conversion booster. Selling your business to the customer which means gaining their trust and convincing them to choose you over competitors. To do this, you want to implement social proof on your website. This can include customer reviews, testimonials and photos or videos of customers using your products or enjoying the services you provide. Another important aspect is removing any hesitations the visitor might have about buying from you. Be sure your contact information is highly visible so the visitor knows they can get in touch with you if need be. Also, you can use badges to relay to your visitors that your site is trustworthy and that they can have peace of mind when they purchase from you. Create badges to show you have a secure checkout, fast shipping, easy returns and to highlight any guarantees you offer such as warranties or money-back guarantees. - Patrick Connelly - Co-Founder of Stellar Villa A satisfying browsing experience A strong e-commerce site should not just attract visitors; it should also convert them into paying clients. While there are a variety of strategies available, including those that have been scientifically validated, a satisfying browsing experience is what will eventually lead to increased conversions. Essentially, this means developing your e-commerce website from the standpoint of your target clients. You must supply them with what they require – a simple interface that allows them to quickly identify and purchase the product they require. This is the reasoning that will get your conversion system up and running, hence increasing your profits. - Rameez Usmani, Tech and Security Expert at codesigningstore Make things easier for the visitor An e-commerce conversion rate shows the percentage of visitors to your website who buy something from your online store in a given amount of time. I am confident that the following CRO recommendations will be beneficial: It is essential to be reasonably priced. If you're selling brand-name items that a lot of other retailers sell, you'll have to compete by pricing your products at or below the average price. Make periodic price adjustments to evaluate what works best. Create a structure that allows visitors to quickly locate products. Structure your product categories logically but keep the number of levels as minimal as possible to allow users to find a product as quickly as feasible. Make your checkout form simple. Make sure you understand everything on your checkout form, including CVV and input forms. If at all possible, I would suggest limiting what can be written into particular fields to make it easier for the user - Cindy Corpis - CEO of SearchPeopleFree.net Provide personalized outfits Personalization is widely agreed to be a huge focus for the eCommerce space at the moment and in the online fashion retail industry, providing personalized outfits for multiple occasions on the PDP has been proven in Dressipi’s A/B tests to increase conversion rates by up to 3%. By demonstrating the versatility and longevity of the product in a way that is tailored to the style and personal preferences of each visitor, personalized outfits give shoppers the confidence to make the purchase. - Georgina Fisher, Marketing Manager at dressipi.com Display discounts and provide advanced research Show discounts and specials clearly Your website should prominently display information about these services. Your home page is the greatest spot to put it. Because your discounts and special offers will increase your conversion rates, make sure they grab your client's attention right away. When discounts and incentives are tied to a single product, they should be listed on that product's website as well. This is very useful for persuading your client to buy a non-standard version of a product or to buy extra products in addition to that product. Provide advanced search Customers will be able to simply find the products they are looking for with the use of an advanced search function. In website navigation, the search bar is quite important. This is especially true for huge corporate websites on the internet. One of the methods to enhance conversion rates is to create a straightforward shopping experience, and Search is one of the ways to do this. - Daniel Foley - SEO Specialist at CloudTech24 Give them free shipping Shipping costs, according to statistics, are the number one killer of conversions! According to different researches, 55 percent of shoppers abandon shopping carts due to delivery charges. When it comes to surprises, no one likes to be duped by-product prices and/or shipping expenses. You must be completely transparent with your price. - Daniel Carter, Debt Advisor at IVA Advice Mobile-friendly website Because of the massive increase in mobile usage, your site must be mobile-friendly. It is no longer an option. It is a requirement for e-commerce success. But there is another side to this; you must reduce the number of pages on your site, which results in a bad user experience and, as a result, reduced rates of conversion from mobile devices. - Shiv Gupta, Marketing Directors of Incrementors SEO Services Looking for a trusted eCommerce web development company CONNECT US Platform price, accessible themes and payment options To decide the best eCommerce business platform for your business, you'll need to assess the various platforms to discover which platform turns out best for your business. 1. Platform price While this might appear to be a sound judgment idea, in all actuality various platforms might offer various provisions at different costs. A few platforms offer one low-level rate, without attaching extra exchange expenses. Different platforms have a base rate, a charge per exchange, and afterward require memberships for various applications to streamline your site. This can rapidly add up, implying that your general rate could wind up being a lot higher than with one of the different destinations. 2 .Accessible themes The topic characterizes the plan of your online store. Most eCommerce business platforms offer an assortment of subjects to look over. A few topics are free with the membership, while others are premium and require an extra charge to utilize. These top-notch subjects will frequently separate your site, and making it a remarkable shopping experience for your clients. While if the online business platform just offers a couple of free subjects, clients could end up with an instance of history repeating itself. 3. Payment options While a significant number of the bigger shopping basket platforms offer an assortment of payment choices, others may just have a restricted choice. For example, not all platforms offer computerized wallet arrangements like PayPal, Amazon Pay, Apple Pay, or Google Pay. These may be choices that you're not ready to forfeit. Computerized wallets are one of the quickest and most effortless approaches to pay for merchandise online and requiring your clients to get up to go get their Visa might lose you a deal. Working with motivation buys is one of the advantages of online deals. On the off chance that you sell globally, you may likewise have to have payment choices for worldwide buys too. A few platforms even take resources like bitcoin. -- Jayanti Kataria, Moon Technolabs Pvt. Ltd. Get feedback from your customers This is the most powerful way to optimize conversion rates. It's also how many businesses start out by emailing or calling their customers and seeing what they need. The best thing about this type of feedback is that it's often unexpected, because people don't usually ask for feedback directly. If you can get positive feedback on customer satisfaction back to them, then forget about any techniques you read elsewhere! Are the prices too high? Is there something missing in your company website? Why are people not buying from you again after shopping once or twice previously? This kind of information will help guide everything else later on. - Robin Brown CEO at VIVIPINS Multiple reasons This is the most powerful way to optimize conversion rates. It's also how many businesses start out by emailing or calling their customers and seeing what they need. The best thing about this type of feedback is that it's often unexpected, because people don't usually ask for feedback directly. If you can get positive feedback on customer satisfaction back to them, then forget about any techniques you read elsewhere! Are the prices too high? Is there something missing in your company website? Why are people not buying from you again after shopping once or twice previously? This kind of information will help guide everything else later on. Abandoned emails New and repeat customers who have logged in to your site, added items to their basket, and then left will receive abandoned cart emails. Abandoned cart emails can help you retrieve fifteen percent of income that would have been lost otherwise. Implementing an abandoned cart email has raised online business income by fifty percent and recovered hundreds of thousands of dollars in purchases in some circumstances. If customers leave things in their cart, the sample abandoned cart emails encourage them to complete their purchase. This email serves as a reminder to customers of the items they left behind. It usually happens within a day of the cart being left. Another sample is the abandoned cart series, which encourages customers to finish their purchases by sending them a series of emails reminders if they leave things in their cart. This email is a follow-up to the previous abandoned cart email. Many retailers send follow-up emails 3-5 days after a cart is left, usually with a discount code for the products. Cross-selling emails and upselling emails These are emailed to customers who have made a transaction. The objective is to raise their AOV by selling them other things. The percentage of click-to-conversion rate for post-purchase mailings like up-sell and cross-sell campaigns. Sending a follow-up email after consumer purchases any goods from your store can accomplish this in various ways. Similar products or products frequently purchased with the one the customer purchased are commonly included in these emails. Another example is marketing-related things when a customer purchases from a particular category. These emails are usually sent when a customer buys anything from a campaign. Lastly, purchase receipts have one of the most outstanding open rates on the internet. More than 60% of clients are likely to open these emails. Then use your receipt to perform some of the legwork for you. Offering and incentives for referring friends should be included. When they receive the merchandise, request a review. If they need it, make sure they have access to your returns and exchanges policy. Emails of customer loyalty and re-engagement This aims at strengthening the bond between you and your customers. While all emails should include a reciprocal exchange, these emails are focused on enhancing a customer's relationship and regaining clients who haven't purchased from your store in a certain amount of time. Here are a few samples of re-engagement and loyalty emails *Win back emails.* You've probably seen these emails previously in your inbox. A common feature is a conversational message, opt-out of communication, and a discount code if the consumer wants to re-engage. *Life event emails.* It is possible to obtain further information on customers in your particular category enabling you to generate more important relationships in the future. An example of this is that customers are offered a discount on birthday month, which is personalized. - John C. Simmons, Deliverability Expert at Inboxally.com Improved E-commerce website speed A fast site speed is beneficial in several ways, it enhances the user experience, it enhances search engine optimization (SEO) and it boosts search engine marketing (SEM). Communicate your unique selling proposition By describing how you differ from the competition, you can assist e-commerce buyers in making a selection. Make sure that the things that set you apart are prominently displayed on your pages. Increase Ecommerce conversions by increasing trust People would only transact with you if they trust you, which is why trust is vital in e-commerce. It would help if you were very deliberate about how your site will be regarded to optimize your conversion rate. Make your E-commerce website secure You can generate a lot of user trust with lots of media reviews and high-profile clients, but if their browser informs them that your site isn't secure, they'll be hesitant to trade with you. Easy navigation It may appear that getting a visitor to the right page is simple, but only the most deliberate marketers get it ideally. You must take steps to guarantee that customers can quickly access the products they require. To make E-commerce a reality, On-site search is beneficial When someone uses your on-site search engine, they communicate with you about their intent. It's one of the few ways to figure out what visitors are looking for in their native tongue. You can both directly improve search and use the data from on-site search to enhance your e-commerce website as a whole. - Olga Voronkova, Marketing Director at KeyUA If your eCommerce website conversion rate is poor, then you have to analyze the reasons behind this cause. A good eCommerce website not only attracts visitors but also converts them into customers who show interest in purchasing your products. However, many techniques have been proven scientifically that results in better conversions. Ultimately, this makes you design your eCommerce website to reach out to your targeted audiences. Your goal is to provide them what they need with a user-friendly interface that helps them find the products they like and purchase them without any difficulty. This logic boosts its profitability. Understand your target audience Initially, you have to understand who is the target audience and the emotions that force them to purchase a product. Understanding your target audience acts as a success factor for your online business. Attractive images and information about the products change their decision. Make navigation clear and simple A simple, clear, and easily understandable navigation help shoppers effortlessly reach their concerned product and move smoothly on the site. Clear navigation helps them to browse your other products conveniently. Add High-resolution images Adding product images to your website is the best method to showcase your products as it attracts visitors. You can add high-quality videos displaying the use cases of your products. If you don’t do this, you might lose your targeted customers. Provide detailed and engaging info about Product The great conversion trigger provides detailed and engaging information about your product. The product copy must be engaged and interested. CTA images In addition to Call-to-Action buttons, you need must be impressive and quality call-to-action visuals. These visuals must change customers' mindsets that make them to buy your products. Provide discounts, offers, and coupons These options are already proven tested by many marketing business owners. Customers love such kinds of offers, and discounts when they are not expecting them. These coupons and offers influence customer’s mindset to purchase. Furthermore, you can offer seasonal discounts or discounts for festivals, anniversaries, and birthdays. This will grab the attention of visitors and improve the conversion rate. Additionally, you can organize contests or attractive offers that need user participation in purchasing a minimum range of products to get a chance to win some reward points or products. Use social proof The major concern of the users is whether the product displayed on the website will be the same on delivery or there is any discrepancy. Being an eCommerce business, it is your responsibility to ensure that you’re delivering authentic products to the consumers. Trustworthiness and authenticity are the two big aspects that visitors take into account while buying products. This, in turn, will increase your brand image in the eCommerce sector with social proof, and drive conversions by building consumer loyalty. Display contact information You can include contact information on your eCommerce website to make it conversion friendly. This information is very important to gather the trustiness of visitors while shopping online. Multiple and secured payment options Security is a big concern of the users since the introduction of the internet. As your product’s authenticity affects the loyalty of the customer, you should think about what they feel when entering their banking info on your website. Assure them by providing cash on delivery, and other payment options. Simultaneously, install SSL, have a virus and hacking protection software to make your customers trust you. Optimize website for mobile devices According to research, 80% of mobile users have made online shopping in the last 8 months. As per studies, a poor mobile experience reduces the chance of 65% of a visitor turns into a customer. So, it is very important to optimize your website to work smoothly with mobile devices to keep yourself active in the industry. Add help or FAQ section Add FAQ section on your eCommerce platform so that users can go through it in case of any issues. Add live chat and chatbots In case, customers can’t find answers in the FAQ section, you need an alternate option like Chatbot or Live chat. A chatbot is a perfect choice for your business when your support team were not in online. This chatbot has different use cases from checking products in stock to tracking order confirmation status and so on. According to research, 62% of customers who used live chat on an eCommerce platform are likely to buy a product. Increase your website speed Website speed and page speed affect eCommerce conversion rates. If your website is slow, customers won’t wait for it to load and move to another site. So, it’s necessary to fix issues like large-sized images, problems with your CMS, or a heavy load of HTTPS requests. All these are the important elements; I consider improving eCommerce conversion rates. Hope this guide helps you increase revenue and conversions. -Prasanna. C, SEO Specialist at Express Analytics “Use limited time coupons Ends in 24 hours on your product will give it a sense of urgency and will prompt people to immediately engage and will help them remember better. Represent products with best images and videos Using high quality images and video on the product pages helps the user visualize the product better and increases conversion rates. Highlight online reviews If you are also able to engage the customer on your social media by posting their reviews, it is the best. This also helps the other customers landing on your page, since customers tend to trust other customers more than a company. Use a chatbot A chatbot helps improve conversion rate by giving quick answers and helping people without human intervention. Most people prefer not to interact with a customer service person and tend to engage more with forums and chat bot because they have the answers to the most important and frequently asked questions.” - David Attard, Digital Consultant at Collectiveray Conclusion Have you ever wondered how you'd know whether the improvements made to your eCommerce website have increased your customer and revenue growth? The e-commerce conversion rate helps you with that. In this blog, we have discussed the comprehensive guidelines for Ecommerce conversion rate optimization in detail. It assists you in understanding what modifications need to be done to your eCommerce website for business success.

Kapil Panchal

A passionate Technical writer and an SEO freak working as a Content Development Manager at iFour Technolab, USA. With extensive experience in IT, Services, and Product sectors, I relish writing about technology and love sharing exceptional insights on various platforms. I believe in constant learning and am passionate about being better every day.